"Credit China" Issue 20241106 | Xin Jianlin: Forty Years of Grace Cast Decoration Industry Leader

Forty Years of Grace Cast Decoration Industry Leader

Set an industry benchmark, tell a good Chinese story, convey the voice of China, and fully demonstrate the soaring Chinese economy, rising national brands and upward entrepreneurial spirit. Recently, the special series of "Rising National Brands" talked to Mr. Xin Jianlin, chairman of China Decoration Co., LTD., to explore the charm of decorative art and feel the unique style and outstanding achievements brought by China Decoration.

With the rapid progress of The Times, the decoration industry is like a bright pearl, showing unprecedented vitality and vitality in the rapid change. In this space full of creativity and aesthetics, every gorgeous turn of space embodies the ingenuity and wisdom of designers. They skillfully integrate creativity and aesthetics, giving the space new life and soul. The meticulous grinding of every detail is the ultimate display of the exquisite skills and infinite creativity of the craftsmen. They have carved with their hearts to make every place shine and become an amazing work of art. In this bright star of decorative art, China Decoration Co., LTD. (referred to as "China Decoration") is undoubtedly a shining star. As a leading enterprise in China's decoration industry, China decoration not only carries the heavy and glory of history, but also shoulders the mission and responsibility of leading the future of the industry.

Xin Jianlin, the current chairman of China Decoration Co., LTD., also serves as Vice president of China Building Decoration Association, Vice president of Beijing Building Decoration Association, International youth Sustainable development think tank international senior expert and many other social posts. As the leader of China's decoration, Mr. Xin Jianlin, with his excellent strategic vision and profound industry heritage, has led China's decoration to continue to move forward and achieved remarkable brilliant achievements. He attaches importance to strategic layout and management improvement, adheres to high-quality development ideas, practices innovation-driven development strategy, continues to promote design technology innovation, industrial structure innovation, service model innovation, management innovation, brand quality innovation, talent training innovation, and has walked out of a high-quality development path that conforms to the characteristics of China Decoration itself.

Since 1990, Mr. Xin Jianlin has witnessed and participated in the important development process of the domestic building decoration industry. As a leading expert in the field of architectural decoration design and construction, he has a unique perspective and extensive experience. Under his leadership, China Decoration presided over the design or construction of a number of projects including Henan Art Center, Beijing Hotel, Beijing Huaiyang Mansion, Dalian Zhoushuizi International Airport new terminal, Yangzhou Welcome Hotel, etc., won the Luban Award and the National Architectural Decoration Award, Architectural decoration Quality Project Award and other awards.

China Decoration Co., Ltd. is a large-scale, high-grade decoration enterprise approved by the State Economic Commission and the Ministry of Light Industry in 1984. It is one of the first batch of enterprises with the Grade A qualification of interior and exterior building decoration construction and building decoration design. After years of wind and rain baptism, China Decoration has developed into a building decoration based, diversified operations, large-scale cross-regional, cross-industry joint-stock decoration backbone enterprises.

China Decoration has always been in line with the concept of design, construction, supporting and service to serve customers, mainly serving large-scale industrial and construction projects, such as five-star hotels, museums, science and technology museums, as well as major banks, hospitals, schools and so on. The company focuses on the field of interior design, in-depth understanding of the needs of the owners, through the professional design level, exquisite skills and unique aesthetic perspective of the team, the needs of the owners are perfectly presented in the work.

In terms of capturing the needs of partners, Mr. Xin Jianlin said: "The company mainly serves large-scale industrial and construction projects, which usually involve group decision-making and are an integration of needs. Therefore, our team designers need to have in-depth communication with each other to fully understand the needs of the partner, including its positioning, style, cost, as well as the company's development history and historical background. After the first draft of the design is planned, we also use reverse thinking to think about whether the design meets the needs of the other side, so as to ensure that the final design will win the approval of the client."

However, in the decoration industry, a fertile land full of opportunities and challenges, practitioners will also encounter many difficulties. Mr. Xin Jianlin said frankly: "The most important thing is the design scheme, design materials and the final design cost, which are the most concerned issues of Party A." In order to achieve the design effect, we also need to save money, even within the budget of the client. Therefore, we need to find the best balance between design and construction to meet the needs and expectations of our customers."

With the development of The Times, people's living standards continue to improve, and the demand for decoration is constantly changing. Mr. Xin Jianlin pointed out: "This requires our decoration industry to continue to develop, the design team to continue to learn." We can not work behind closed doors, we must go out, look at the world, and connect with the world. In terms of innovation, we focus on innovation of digital design, innovation of industrial structure, innovation of management ideas, innovation of brand quality, innovation of service model and innovation of talent training. These six innovations are reflected in the new industrial chain and jointly promote the transformation and upgrading of China's decoration."

In terms of design innovation, China Decoration has moved from traditional design to the engine and push of digital design. Mr. Xin Jianlin stressed: "Design is the soul of the decoration industry, through the cohesion of designers' wisdom to give buildings a unique sense of beauty, so as to create a beautiful space, a good work, the first is a good design." China Decoration is the first batch of domestic decoration enterprises with grade A qualification of architectural decoration design. In recent years, the company has won 10 National excellent design awards, 12 Beijing Excellent Design Awards and 8 other design awards, and has a leading advantage in the field of decoration and decoration design. And good design needs to use the power of digital technology, digital transformation, intelligent assembly indoor integration of the whole process of decoration, ecological new industry chain is imperative, strategic transformation and upgrading process, China Decoration mission will actively explore and lead innovation, will further play to the advantages of design, on the one hand to integrate the company's existing design resources, at the same time with the design industry head enterprises hand in hand, And make full use of digital technology, three-dimensional integration, through the integration of traditional design and digital design, design technology innovation to a new height, creativity and aesthetics more accurately presented in the work. At the same time, good construction, good materials and supporting processes are also indispensable. We are committed to combining design and construction to create the perfect space experience for our clients."

At the level of industrial structure innovation, China Decoration will keep up with the national development strategy, around the "14th Five-Year Plan" and the 2035 vision target outline, adhere to high-quality development ideas, and embark on the road of industrialization, digitalization, productization, standardization, componentization, and green, energy saving, environmental protection, and low-carbon collaborative transformation. The horizontal layout of the packaging ecological environment, packaging digital technology, packaging smart manufacturing, packaging smart assembly industry college and other plates, from a relatively single industry to a diversified industry, to create a decoration industry chain development pattern, to achieve industrial structure optimization and value enhancement. Mr. Xin Jianlin said: "Through the innovation of industrial structure, we can better integrate resources, improve efficiency, reduce costs, and provide customers with better services."

In terms of innovation in management ideas, China Decoration proposed the opening up of the management model and the opening up of the entire management idea, emphasizing that during the strategic layout of digital transformation, the company should innovate management ideas, build systems, raise standards, and strengthen control, rely on information technology to improve management efficiency, create a digital management platform, and guide employees to create maximum benefits and value for the company and individuals. Complete the transformation from extensive management to fine management, but also based on the height, open the pattern, effectively improve the quality and efficiency of management, and make China Decoration into a professional benchmark, industry benchmark, innovation benchmark and assembly decoration benchmark "benchmark" type enterprise. Mr. Xin Jianlin believes: "Only in the real sense to ensure that the industry landing and good service owners, in order to achieve the sustainable development of enterprises."

In terms of service model innovation, China Decoration has formed a complete service system from design, construction, supporting to the entire delivery process of service. Mr. Xin Jianlin pointed out: "Decoration enterprises in essence belong to service enterprises, in the design and construction process to provide customers with high-quality service, customer recognition is our responsibility and mission, but also to maintain customer relations, maintain good cooperation basis, but also to enhance the reputation and reputation, open up the market weapon, service model innovation we have to change the concept, to customer market demand oriented, To solve consumers' pain points as the goal, to win customer and market recognition as the purpose, to enterprise innovation service as the mission, continuous learning, always maintain a high level of high-quality service, committed to providing users with a full range of service support, enabling and escorting."

In terms of talent training and innovation, China Decoration actively responds to the country's vocational education development direction, in order to effectively improve the overall quality of industrial workers, industrial technology, and industrial transformation, and at the same time meet their own talent needs, closely around intelligent assembly, ecological industry chain and Jiangsu Yangzhou Technician College to carry out school-enterprise cooperation, relying on the advantages of both sides, the combination of talent training, teaching and management. Create a new model, new standard and new system of vocational education that integrates production, university and research, conduct precise training for talents, and escort the high-quality development of new quality productivity in the industry. In December 2022, the company and Yangzhou Technician College in Jiangsu Province jointly established the China Decoration Digital Equipment Industry College. Mr. Xin Jianlin said, "Through the establishment of the Industrial College, we can cultivate more talents with professional skills and innovative spirit to contribute wisdom and strength to the steady development of the industry."

In terms of brand innovation, China Decoration has gone through 40 years of development, the brand has shown dazzling brilliance in the rich historical accumulation, the new historical period, we must keep the implementation of the new strategic direction, the continuity of consistently excellent quality and service and multi-level, multi-channel publicity, so that the traditional brand of China decoration will glow with new vitality and vitality. From the strategic goal to create a real enterprise with new quality productivity, based on the traditional plate to digital transformation, intelligent science and technology research and development, assembly integration of large enterprise brand image, truly do China decoration, decoration of China, for the people's better life to create high-quality, industry-wide products of the brand enterprise.

After 40 years of development, China Decoration has always adhered to the field of architectural decoration design and decoration industry. Nowadays, The enterprise has a special grade A architectural decoration engineering design, a professional contracting of architectural decoration engineering, exhibition exhibition engineering design and construction integration level, exhibition engineering level, museum exhibition exhibition design level A, museum exhibition exhibition construction level A and building curtain wall, electronics and intelligence, building mechanical and electrical installation, steel structure, ancient buildings, building engineering construction general contracting, special Engineering (structural reinforcement) and other design and construction professional qualifications, with the completion of all kinds of star hotels, terminal building, science and technology exhibition hall, public venues, high-end catering, commercial space, office space, medical engineering, hardcover villa luxury all kinds of large-scale comprehensive building decoration design and construction capabilities.

In the new era of opportunities, China Decoration to build domestic first-class intelligent technology design and assembly construction enterprises as the starting point and foothold. Around the national "14th Five-Year Plan" and the outline of 2035 vision goals, the company adheres to high-quality development ideas, focuses on quality and efficiency, expands from traditional business fields to digital fields and ecological fields, and has formed a "architectural decoration design and construction as the core, digital technology as the technical support, vocational education as the talent support," Ecological environment, intelligent construction, assembly-type integration, green new energy materials four plates go hand in hand "layout planning. When talking about the future development plan of the enterprise, Mr. Xin Jianlin said: "In the face of the global trend of digitalization, industrialization and intelligence, China Decoration will continue to drive development by innovation, uphold the corporate values of 'to win respect by character, improve happiness by quality, and create value by brand', with strong professional strength and innovation ability, fully carry forward the advantages of traditional business sectors, and continue to become stronger and more refined." At the same time, create digital and assembly-type integration in the new business segment, and promote China's own decorative brands to the world. Along the development track of China Decoration for 40 years, we will continue to be the promoter and leader of the industry. In the future, China Decoration will continue to create a better space for customers from all walks of life and contribute more to the prosperity and development of the decoration industry."