In the first half year, the complaints in decoration industry arising from false advertising are increasing, for which Shanxi Consumers Association recently warns consumers not to be cheated or misled by false advertising in furniture and building material industry.

Recently, Shanxi Consumers Association and Taiyuan Consumers Association cooperate with Taiyuan Administration for Industry and Commerce to inspect the decoration market, finding that there’s serious false advertising in decoration and building material industry, mainly represented in the following three aspects. First, untrue certification: many stores represent that their products have been certified as “Green and Environment-friendly Products” or “CCTV Recommended Products”, but actually some so-called certificate issuing units are not qualified in certification. The law enforcement personnel even find different “certificates” issued by the same certification authority in one store; second, untrue “foreign origin”: words such as “Germany Quality”, “Most Influential Brand in Italy”, and “From U.S.A.” have been frequently appearing in advertisements; third, false ranking fabrication: some brands put all efforts on fabrication of false honors such as “China Brand Enterprise in Manufacturing Industry with Most Growth Potential”, “First ISO9001 Company in China”, and “Top 10 Brands in Quality” etc.

Facing these problems, the Provincial Consumers Association warns consumers to learn relevant information on the Internet with certain ability of distinguishing before purchasing the products.