In fact, "copycat household" has always existed in this industry. Every time after the exhibition, similar products will appear in the market, they imitate very fast, we are also very distressed." Mr. Wang, who does furniture business, said. In addition to stealing crafts at exhibitions, some people go to brand stores to collect photo albums or download the latest product styles on websites, and then give the pictures to workers to design and produce. A woodworker told reporters: "Consumers buy finished products may be better quality, but the price is much higher, and now the technology is so developed, we can do paint and film, and the style is not too bad."

Reporters in the Changchun home market found that many flooring, tile color is the same, consumers from the product surface basically can not distinguish the difference, for who is original is impossible to investigate.

Loving the price of the "copycat" products is the hard truth.

Take a brand of sanitary ware as an example, a toilet from research and development to production and then put into the market, it will take ten years or more, but as long as the product is available, it will not be long before the copycat products will come out, and the price is lower. For example, the market price of a certain brand of downward exhaust hood is close to 10,000 yuan, but the copycat product is only about 7,000 yuan. "Efficient" imitation speed coupled with low prices, copycat household products have achieved great success.

Genuine products because of the high price, so that many consumers can not reach, on the other hand, the financial crisis also for the cottage home products to provide the growth of the soil, the "mountain" school that the cottage home products with the most real reasons to get people's love.

Shoot "mountain" school shoddy production and waste of resources

"Home products are the most exquisite design, the lack of original products will eventually push home products into a dead end." Engaged in home decoration design Xiao Chen said to reporters. In addition, the quality of particularly poor cottage household products also let a lot of people hate, some cottage products only do similar appearance, but the function, quality and service can not be satisfactory, such as some cottage floor moisture resistance is poor, easy to drum, deformation, some cottage sofa is filled with inferior materials, two or three years to fall apart deformation. The "mountain" school believes that supporting and purchasing original home products is not only a respect for designers, but also a manifestation of their own taste in life.

In today's increasingly important energy conservation and environmental protection, the "mountain" school believes that copycat household products are the main culprit causing a lot of waste of resources. Home products are mostly wood as raw materials, wood regeneration speed is slow, is a resource consumption industry, copycat home enterprises because of backward production methods, management is not in place often caused a lot of log consumption, resulting in waste, environmental protection index may not meet the standard. If it is produced in a scientific and reasonable mode, the loss caused can be greatly reduced.

"Cottage home" should also have the spirit of learning

When an electronic product is devoted to research technology, and finally get rid of the copycat hat, China's home enterprises also relish in the speed of competition than plagiarism, no wonder some people say that "China's home industry has no innovative copycat, only naked plagiarism." Looking at the earliest IT copycat products, it seems that more grassroots wisdom and innovation have been condensed, copycat machines imitate the appearance or function of brand products at a very low cost, and innovate, and eventually comprehensively surpass the original products. So, shouldn't cottage household products also learn this kind of reaction speed and innovative spirit?