TV Training Program on Strengthening Enterprise’s Brand Image Initiated

Hsun Tzu, the famous ancient Chinese ideologist, literator and politician, had a precise interpretation of etiquette in his work, Hsun Tzu – Encouraging Learning by saying, “Etiquette is comprised of appearance, attitude, action and behavior. People with good etiquette will be graceful; otherwise they will be arrogant, unsociable, vulgar and rude. Further, absence of etiquette may give rise to hard life of individuals, failure of a mission and even disturbance of a country.” Good personality and image serves as code of conduct and rules during people’s social activity, and brand image plays an important role for modern enterprises to seek development and upkeep good image, which not only makes employees work efficiently with professional attitude and ability, but also reinforces good repute of brand during business development and employee’s performance of their duties.

HR Department of China National Decoration Co., Ltd organized a series of training on Reinforcement of Enterprise’s Image, which started in May of 2014. During training, Mr. Jin Zhengkun, Professor of People’s University and Expert on enterprise brand image gives TV lectures. 2 sessions of the training have been completed, respectively on Enterprise Image & Employee’s quality and Business Etiquette, where emphasis was placed on importance of enterprise image, its relations with enterprise employees with regard to enterprise image establishment and communication, employee’s occupational image, professional quality and guest reception, enlivened by humorous stories and popular occupational cases. The HR Department also prepared test paper, aiming at deepening employees’ understanding of what they learn from the training by listening, watching and writing, and driving them to make improvement during their work and daily life, so that their duties can be better fulfilled and a solid foundation can be laid for establishing company’s brand image and for promoting its business.